In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

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How to Give Your Biz a Boost with a Summer Marketing Makeover

Are you on track for hitting all your business goals... Read More

Increase Your Profits Through Customer Loyalty

The job of convincing your existing customers to spend higher... Read More

5 Tips for Getting the Most out of Exhibiting at Trade Shows

Exhibiting at trade shows can be a cost-effective way to... Read More

Roping In Loyal Customers While Making An Extra Profit!

You've probably bought a book or two at one of... Read More

The Beginners Mail Order Opportunity Guide

The "Mail Order" business is not a business of itself,... Read More

The Seven Vital Steps You Must Know To Ensure Direct Mail Success

1. Your Most Valuable AssetA mailing list of valued customers... Read More

Avoid These 5 Web Site Blunders!

The Web is intended to help people find information quickly... Read More

How Effective Customer Surveys Will Help Innovate Your Business

Have you ever wondered why the phones aren't ringing the... Read More

Your Company Need More Marketing? Or Just Better Marketing?

Many sales problems can be solved by improved marketing. Selling... Read More

Creating And Maintaining A Mailing List

Starting to collect proper information to create a... Read More

Lack Of Business Isnt Always The Problem

When you're just starting out in business, it's a safe... Read More

Four Super-Deadly Marketing Sins - And How To Fix Them

It seems nowadays every marketing guru and their brother-in-law has... Read More

What Are People Buying Online?

Benefits, that's what!Whether you're selling in print or in person,... Read More

Big Money With Folios

One of the easiest, if not the easiest, ways of... Read More

How To Go From Under Dog to Top Dog by Unleashing The Power Of a Postcard

The Tale of Two Dentists...Dr. Namel and Dr. Ivory are... Read More

A Business In One Sentence

Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More

Budget Your Branding

It is very important to regularly monitor your advertising activities... Read More

Direct Mail Postcard Rules

It's a fact that your customers are your best leads.... Read More

50 Unbelievable Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement... Read More

How Architecture Rendering is Part of the Impact

Cartoons have gone from celluloid to digital. Movies have gone... Read More

Universal Principals That Guide Business Growth

Universal principals are those "self-evident" truths that have guided brilliant... Read More

Market Planning -- Getting the Word Out

"There are those who get things done and those who... Read More

Marketing Got You Stumped?

It's not unusual for entrepreneurs to find the whole idea... Read More

Celebrity Product Placement: A Primer

With more and more companies wanting to integrate their products... Read More

Top 3 Reasons Why Your Headlines Fail

Many professional copywriters estimate that the headline contributes to 80%... Read More